STRATEGIC PLAN AND CONTROL OF A COMPANY'S FUNCTIONS

The brand seeks to position itself in the minds of consumers and that when someone sees their logo immediately associates it with what they want. The customer must first be identified to choose the location of the company, the brands with which they work, the discounts, etc. Based on what the customer likes, the strategies are determined.

COMPANY FUNCTIONS

• MANAGEMENT: They are the ones who lead the organization and determine the strategies.
• PURCHASES: They are responsible for acquiring the necessary resources for the production of goods or services.
• HUMAN RESOURCES: They are responsible for all talent management, development, payroll and performance evaluation.
• PRODUCTION: In goods companies are everything that is tangible and in the service companies you need the customer to be there to provide the service.
• MANAGEMENT CONTROL: Everything that is indicators, KPIs.
• MARKETING: How I promote my brand, branding, corporate image.
• COMMERCIAL/SALES: Sell all products that are produced within the organization.
• MANAGEMENT: Invoices issued and received are posted, payable to vendors, customers are charged, and taxes are settled.
• FINANCIAL: Get financing for the company, whether investments or assets, plans for payments to be made on time.

WHAT DOES THE OPERATION FUNCTION IN A COMPANY?

These operations are aimed at the production of goods or services and within these operations are supported by planning and controlling this planning of what is executed or established to see whether or not it is being effective for operations to go properly.

WHAT IS THE SUPPLY CHAIN?

It starts from the time the supplier gives the raw material in the case of a good and in the case of the service are the people who produce the service. Services need resources for people to do services. The manufacturer either of a good or service gives the product, if it is well needed from a distributor to move this well if it is a service is done with the customer and this passes to the final consumer.

WHO ARE OUR CUSTOMERS?

Any company that does not have the customer as a hub is destined to disappear and think about the customer experience. The company must first identify its customer then recognize what needs they have (which is what they are looking for or want) or what need could be created in the customer so that they want my product. Otherwise I identify the variables that surround my client I will not be able to establish an appropriate strategy.

WHAT IS THE GOAL OF A COMPANY?

First, one of a company's goals is to generate profits. If a company does not generate profits it will disappear because there is no way to make it sustainable. Another goal is to face competition or build partnerships to complement or grow together.

HOW DO COMPANIES ACHIEVE THEIR GOALS?

First they must generate loyalty with the customer to like, search and want my brand. Secondly, companies need to be able to manage their resources, and that will depend on the company's strategy so that they can generate profits. Finally, each company must have something that differentiates it from the rest generating competitive advantage.

IN THESE TIMES DO COMPANIES NEED TO BE IN FORCE?

They need to be flexible, to adapt to the needs of the customer because the needs of the customer change very quickly and adapt to new challenges. They also need to be competitive to respond to market changes very quickly.

This article was translated by Una Ingeniera Industrial from the original article PLAN Y CONTROL ESTRATEGICO DE LAS FUNCIONES DE UNA EMPRESA